Road to Reading
The Background
Road to Reading is a community partnership designed to support families, caregivers and educators in best supporting a child’s development to ensure they enter school ready to learn. The initiative aims to dramatically improve outcomes and close opportunity gaps amongst Denver’s youngest learners.
The Details
When the program launched, I led the development of the visual identity, foundational communications pieces and brand assets, including:
The program name and tagline
Communications toolkit and mini brand guide, which includes key messaging, communications templates and guidelines on logo usage, colors and fonts
It takes all of us to support Denver’s kids, and I loved working on this important project to help ensure Denver's youngest learners get off to a great start.
