SchoolChoice 3.0

The Background

Denver Public Schools’ award-winning unified enrollment system gives all students equal access to high-quality schools. In an effort to improve the process for families, we rolled out a new online school-search tool and introduced a new mobile-friendly, online-only application system. 

The Details 

Our goal was to successfully launch and roll out the new SchoolChoice search tool and online application so that DPS families could easily access everything they needed to make their school choices. And, most importantly, to feel supported along the way.

I worked with the vendor to develop the new application, created the communications and rollout plan, and oversaw the implementation of all outreach activities as we launched SchoolChoice Version 3.0.

Using an extensive portfolio of print and digital outreach, combined with a variety of community-based events, we were able to connect with our families using the channels that best resonated with them.

The new and improved SchoolChoice process was a huge success. We received 27,000 SchoolChoice applications, the most applications ever received and far exceeding our goal of 24,000. It also earned us the prestigious 2018 Medallion Award from the Colorado School Public Relations Association.